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Behavior always follows belief. While cultural ideas change with time, powerful ideas drive behavior. Light will push back the darkness every time. We must understand our time. The cultural narratives of our day:

TWO ARE BETTER THAN ONE, BECAUSE THEY HAVE A GOOD RETURN FOR THEIR WORK. IF ONE FALLS DOWN, HIS FRIEND CAN HELP HIM UP. BUT PITY THE MAN WHO FALLS AND HAS NO ONE TO HELP HIM UP!

THE BEST WAY FOR ME TO BELIEVE THAT THE BUILDER IS WORTH HIS SALT IS WHETHER OR NOT THE HOUSE THAT HE BUILT IS STILL STANDING. IT DOESN'T MATTER WHAT WORDS ARE COMING OUT OF YOUR MOUTH IF YOU STAND BEHIND THE PULPIT AND DON'T HAVE A LIFE THAT IS ANCHORED, STEADY, AND STRONG IN THE GOD WHO YOU SAY YOU SERVE.

Preaching is not a gig, not a performance. It is a way of life. And God is using us, in spite of ourselves. “Finishing well is the result of living well every day until you finish.” - Mark DeMoss

YOUR CONTENT MUST CONNECT WITH YOUR CONTEXT CULTURAL REACH (DISTANCE) CULTURAL CONNECTION AND SOURCES SUBVERSIVE FULFILLMENT AND CULTURAL CONFRONTATION

THAT IS WHAT ILLUSTRATIONS DO. THEY OPEN UP THE WINDOWS AND LET LIGHT IN. YOU DON'T WANT A SERMON WITH ALL WINDOWS, OR A SERMON WITH NO WINDOWS.