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Behavior always follows belief. While cultural ideas change with time, powerful ideas drive behavior. Light will push back the darkness every time. We must understand our time. The cultural narratives of our day:

Preaching is not a gig, not a performance. It is a way of life. And God is using us, in spite of ourselves. “Finishing well is the result of living well every day until you finish.” - Mark DeMoss

To propel people into their destiny you must believe: 1. PREACHING IS ABOUT TRANSFORMATION, NOT INFORMATION DISSEMINATION

YOUR CONTENT MUST CONNECT WITH YOUR CONTEXT CULTURAL REACH (DISTANCE) CULTURAL CONNECTION AND SOURCES SUBVERSIVE FULFILLMENT AND CULTURAL CONFRONTATION

EVERY PLACE HAS A HISTORY. WHAT DO I WANT PEOPLE TO KNOW? YOUR MESSAGE HAS A HISTORY. YOU CAN'T MOVE THE PEOPLE UNTIL YOU MOVE TO THE PEOPLE.

IF PREACHING GOD’S WORD ISN’T YOUR BIGGEST BLESSING AND YOUR BIGGEST BURDEN, YOU PROBABLY AREN’T DOING IT RIGHT. IT TAKES A LOT OF HARD WORK TO MAKE SOMETHING SIMPLE. -STEVE JOBS